Retail and Services


Retail Sales Trends in The New North - Based on Wisconsin Department of Revenue County Sales Tax Distributions - 6/2018 to 9/2020 Month over Month Analysis

Data Source:

Wisconsin Department of Revenue “County Sales Tax Distributions”

Data Table: “County Sales Tax Distributions by Month All Counties 1986 to 2020

Notes (Place as small foot notes below the data charts)   (Does this section need to be here - Connie?)

  • Not all counties in New North have sales tax data listed
  • Calumet sales tax starts in June 2018
  • Menominee county and Outagamie county are not included in analysis since tax records are only available for May-Sep 2020, and Feb-Sep 2020 respectively – thus cannot perform year over year analysis
  • New North Counties present: Brown, Calumet, Door, Florence, Fond Du Lac, Green Lake, Kewaunee, Marinette, Marquette, Oconto, Shawano, Sheboygan, Waupaca, Waushara (14 of 18)

New North Sales Tax - Year over Year, by Month DataChart of New North Sales Tax - Year over Year, by Month Data in the new north region


2018 Sales Tax Data by County

Chart of 2018 Sales Tax Data by County from June to December in the new north region


2019 Sales Tax Data by County

Chart of 2019 Sales Tax Data by County in the new north region


2020 Sales Tax Data by County

Chart of 2020 Sales Tax Data by County in the new north region


National Data

Percentage Changes for Retail Spending by Month

(March – August 2020)


Bar graph of Percentage Changes for Retail Spending by Month also excluding autos and gasoline in the new north region

National Data from National Association of Manufacturers 

Year-Over-Year Growth in Retail Sales

(August 2019 – August 2020)


Chart of Year-Over-Year Growth in Retail Sales in the new north region

National Data from National Association of Manufacturers 

Year-Over-Year Percentage Changes in the PCE Deflator

(July 2019 – July 2020)

Line chart depicting Year-Over-Year Percentage Changes in the PCE Deflator in the new north region

National Data from National Association of Manufacturers